Share of e-shoppers purchasing fresh food & beverages online in Italy 2023

Published by Statista Research Department, Apr 22, 2024
In Italy, the share of regular e-shoppers purchasing fresh food and/or beverages online increased by 14 percent from 2017 to 2021. In 2022, 24 percent of the respondents reported that they purchased said items online, a significant jump from the 12 percent reported in 2017. In 2023, the figure decreased to 21 percent.

Share of online shoppers in Italy purchasing fresh food and beverages in selected years from 2017 to 2023

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Special properties

purchases made starting from January 2023

Method of interview

Online survey

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Statistics on " Online grocery market in Italy "

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Overview

5

Market trends

4

Players

8

Consumption

7

Further related statistics

20

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Topics

Food shopping behavior in ItalyFood shopping behavior in the U.S.Food shopping behavior in BrazilFood shopping behavior in CanadaFood shopping behavior in the UK
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