Share of e-shoppers purchasing toys online in Italy 2023

Published by Statista Research Department, Apr 16, 2024
In Italy, the share of regular e-shoppers purchasing toys increased steadily from 2017 to 2021. In 2021, 29 percent of the survey respondents reported that they purchased toys online, an increase of two percent compared to 2019. In 2023, the figure decreased to 24 percent.

Share of Italian online shoppers purchasing toys in selected years from 2017 to 2023

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

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