E-shoppers purchasing white goods/home appliances online in Italy 2023

Published by Statista Research Department, Apr 16, 2024
In Italy, the share of regular e-shoppers purchasing white goods and/or home appliances has been somewhat consistent over the last several years, peaking at 28 percent in both 2018 and 2021. In 2023, 22 percent of the survey respondents reported that they purchased said products online.

Share of Italian online shoppers purchasing white goods/home appliances in selected years from 2017 to 2023

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

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