Netflix users in the United Kingdom (UK) 2017-2018, by age group

Netflix's video on-demand streaming service has been attracting mostly adults aged between 25 and 34 years old, with respective shares of 35 and 42 percent during the first quarter of 2017 and the first quarter of 2018. This was followed by the 35 to 44 and the 18 to 24 years old age groups.

Time spent on Netflix in the United Kingdom (UK)

In a survey conducted in 2018, over half of the respondents aged between 15 and 34 years old stated watching Netflix weekly. That same year, British consumers were estimated to have spent 134 minutes per day on average watching Netflix.  

Increase in Netflix usage

The number of households in the UK subscribing to Netflix has been rising steadily from 2014 to 2019, reaching 12.4 million subscribers as of the fourth quarter of 2019. Netflix revenues experienced a subsequent increase during this period and were estimated to grow further to over one billion U.S. dollars by 2020.