Share of e-shoppers purchasing beauty & healthcare products online in Italy 2023

Published by Statista Research Department, Apr 16, 2024
The share of regular e-shoppers purchasing beauty and health care products in Italy has increased 19 percent from 2017 to 2021, with the largest jump coming from 2018 to 2019. In 2021, 53 percent of the regular e-shoppers responding to the questionnaire reported that they purchased beauty and health care products online. In 2023, the figure decreased to 47 percent.

Share of Italian online shoppers purchasing beauty/health care items in selected years from 2017 to 2023

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

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Market overview

6

E-commerce adoption

5

Segments

6

Leading platforms

5

Shopping & payment

8

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