In a survey conducted among global marketers in late 2020, it was found that 41 percent of respondents saw an increase in revenue growth and improved performance owing to the use of AI in their marketing campaigns. Another 38 percent attributed creating personalized consumer experiences to AI use for marketing purposes.
Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020
Question: :What outcomes is your marketing team achieving with AI today? Choose all that apply." The sample comprised predominantly of respondents from North America (48%); total number of countries included in the sample was 43.
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Drift. (February 2, 2021). Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/962630/impact-of-ai-enabled-marketing-on-business-outcomes-worldwide/
Drift. "Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020." Chart. February 2, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/962630/impact-of-ai-enabled-marketing-on-business-outcomes-worldwide/
Drift. (2021). Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/962630/impact-of-ai-enabled-marketing-on-business-outcomes-worldwide/
Drift. "Business Outcomes Realized through The Use of Artificial Intelligence (Ai) According to Marketers Worldwide as of December 2020." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/962630/impact-of-ai-enabled-marketing-on-business-outcomes-worldwide/
Drift, Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020 Statista, https://www.statista.com/statistics/962630/impact-of-ai-enabled-marketing-on-business-outcomes-worldwide/ (last visited December 18, 2024)
Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020 [Graph], Drift, February 2, 2021. [Online]. Available: https://www.statista.com/statistics/962630/impact-of-ai-enabled-marketing-on-business-outcomes-worldwide/
