The statistic presents information on the attitude of internet users in the United States towards social responsibility of brands as of November 2018. During the survey, 66 percent of respondents said they thought more brands should take a public stand on important social issues, with further 61 percent claiming they would recommend a brand that aligned with their personal values.
Attitude of internet users in the United States towards social responsibility of brands as of November 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (January 28, 2019). Attitude of internet users in the United States towards social responsibility of brands as of November 2018 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/961858/attitude-internet-users-to-brand-social-responsibility/
eMarketer. "Attitude of internet users in the United States towards social responsibility of brands as of November 2018." Chart. January 28, 2019. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/961858/attitude-internet-users-to-brand-social-responsibility/
eMarketer. (2019). Attitude of internet users in the United States towards social responsibility of brands as of November 2018. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/961858/attitude-internet-users-to-brand-social-responsibility/
eMarketer. "Attitude of Internet Users in The United States towards Social Responsibility of Brands as of November 2018." Statista, Statista Inc., 28 Jan 2019, https://www.statista.com/statistics/961858/attitude-internet-users-to-brand-social-responsibility/
eMarketer, Attitude of internet users in the United States towards social responsibility of brands as of November 2018 Statista, https://www.statista.com/statistics/961858/attitude-internet-users-to-brand-social-responsibility/ (last visited November 25, 2024)
Attitude of internet users in the United States towards social responsibility of brands as of November 2018 [Graph], eMarketer, January 28, 2019. [Online]. Available: https://www.statista.com/statistics/961858/attitude-internet-users-to-brand-social-responsibility/