In a study of global e-mail marketing performance metrics in the first half of 2020, a breakdown of transaction types indicated that automated e-mails had the second highest unique open rates out of the three types of e-mail, as well click rates and click-to-open rates. Transactional e-mails ranked first on all three accounts.
E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type
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emfluence. (August 1, 2020). E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type." Chart. August 1, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. (2020). E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail Marketing Performance Metrics Worldwide in 1st Half 2020, by Transaction Type." Statista, Statista Inc., 1 Aug 2020, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence, E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type Statista, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/ (last visited November 18, 2024)
E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type [Graph], emfluence, August 1, 2020. [Online]. Available: https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
