In 2023, over 14 million 9 liter cases of Jack Daniel’s whiskey were sold across the globe. Sales increased each year incrementally until 2020 and the COVID-19 pandemic. 2021 and 2022 represented new highs before declining again in 2023.
Jack Daniel’s whiskey varieties
Jack Daniel’s is a brand of Tennessee whiskey produced in the United States and owned by the Brown-Forman Corporation. In additional to the company’s regular whiskey, there are many other Jack Daniel’s products in existence, such as Gentleman Jack, Jack Daniel’s Tennessee Honey, as well as various flavored premixed long drinks. Jack Daniel’s Tennessee Honey liqueur has grown in global popularity in recent years, selling two million 9 liter cases in 2023.
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Drinks International. (June 26, 2024). Sales volume of Jack Daniel's whiskey worldwide from 2012 to 2023 (in million 9 liter cases) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/961273/jack-daniels-global-sales-volume/
Drinks International. "Sales volume of Jack Daniel's whiskey worldwide from 2012 to 2023 (in million 9 liter cases) ." Chart. June 26, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/961273/jack-daniels-global-sales-volume/
Drinks International. (2024). Sales volume of Jack Daniel's whiskey worldwide from 2012 to 2023 (in million 9 liter cases) . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/961273/jack-daniels-global-sales-volume/
Drinks International. "Sales Volume of Jack Daniel's Whiskey Worldwide from 2012 to 2023 (in Million 9 Liter Cases) ." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/961273/jack-daniels-global-sales-volume/
Drinks International, Sales volume of Jack Daniel's whiskey worldwide from 2012 to 2023 (in million 9 liter cases) Statista, https://www.statista.com/statistics/961273/jack-daniels-global-sales-volume/ (last visited December 21, 2024)
Sales volume of Jack Daniel's whiskey worldwide from 2012 to 2023 (in million 9 liter cases) [Graph], Drinks International, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/961273/jack-daniels-global-sales-volume/