This statistic illustrates the shopping behavior among luxury shoppers online in China as of June 2018. During the survey period, around 62 percent of Chinese respondents who were buying luxury goods online said they frequently visited luxury online platforms to see what they wanted to purchase.
Shopping behavior among luxury shoppers online in China as of June 2018
Characteristic
Share of respondents
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Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
Method of interview
Online survey
Supplementary notes
Survey question:
Which statements describe your luxury online shopping behaviors?
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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OC&C. (October 29, 2018). Shopping behavior among luxury shoppers online in China as of June 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/961216/china-shopping-habits-among-luxury-shoppers-online/
OC&C. "Shopping behavior among luxury shoppers online in China as of June 2018." Chart. October 29, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/961216/china-shopping-habits-among-luxury-shoppers-online/
OC&C. (2018). Shopping behavior among luxury shoppers online in China as of June 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/961216/china-shopping-habits-among-luxury-shoppers-online/
OC&C. "Shopping Behavior among Luxury Shoppers Online in China as of June 2018." Statista, Statista Inc., 29 Oct 2018, https://www.statista.com/statistics/961216/china-shopping-habits-among-luxury-shoppers-online/
OC&C, Shopping behavior among luxury shoppers online in China as of June 2018 Statista, https://www.statista.com/statistics/961216/china-shopping-habits-among-luxury-shoppers-online/ (last visited July 22, 2024)
Shopping behavior among luxury shoppers online in China as of June 2018 [Graph], OC&C, October 29, 2018. [Online]. Available: https://www.statista.com/statistics/961216/china-shopping-habits-among-luxury-shoppers-online/
