This statistic presents the shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform. During the survey period, Chinese respondents who were buying luxury goods online evaluated their shopping satisfaction on Shopbob platform, the U.S. online fashion apparel and accessories shop, with 84 points on average.
Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform
(in index points)
Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
Method of interview
Online survey
Supplementary notes
*Brand.com rating is not brand-specific.
Survey question:
For those platforms which you have purchased from in the past 6 months, how would you rate them against the following metrics?
Only those who have made purchases on the platforms within the past 6 months were asked. Weighted averaged ratings calculated based on top 10 key factors, indexed to 0-100 scale.
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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OC&C. (October 29, 2018). Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/961178/china-luxury-shopping-online-satisfaction-rating-by-platform/
OC&C. "Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points)." Chart. October 29, 2018. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/961178/china-luxury-shopping-online-satisfaction-rating-by-platform/
OC&C. (2018). Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/961178/china-luxury-shopping-online-satisfaction-rating-by-platform/
OC&C. "Shopping Satisfaction Rating by Luxury Shoppers Online in China as of June 2018, by Platform (in Index Points)." Statista, Statista Inc., 29 Oct 2018, https://www.statista.com/statistics/961178/china-luxury-shopping-online-satisfaction-rating-by-platform/
OC&C, Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points) Statista, https://www.statista.com/statistics/961178/china-luxury-shopping-online-satisfaction-rating-by-platform/ (last visited December 31, 2024)
Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points) [Graph], OC&C, October 29, 2018. [Online]. Available: https://www.statista.com/statistics/961178/china-luxury-shopping-online-satisfaction-rating-by-platform/
