Marketing e-mail open rates worldwide 2023

Published by Statista Research Department, Feb 20, 2024
In 2023, 30 percent of marketers from around the world stated that their e-mail marketing campaigns had an open rate between 10 and 20 percent. Another 57.8 percent shared that their open rates were between 20 and 50 percent.

Marketing e-mail open rates worldwide in 2023

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Release date

January 2024

Region

Worldwide

Survey time period

November 4, 2023, to December 5, 2023

Number of respondents

235 respondents

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

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Statistics on " Email marketing worldwide "

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Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

19

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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For teams of up to 5 people
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