According to a study, the UK sportsbook sector favors paddypower.com as the leading website in terms of share of voice, accounting for roughly seven percent during the second quarter 2024. Following this, williamhill.com and oddschecker.com ranked in second and third place.
Leading sportsbook-related websites in the United Kingdom (UK) in the 2nd quarter 2024, by share of voice
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Share of voice*
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* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 5,454 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 43,769 websites.
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Pi Datametrics. (July 3, 2024). Leading sportsbook-related websites in the United Kingdom (UK) in the 2nd quarter 2024, by share of voice [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading sportsbook-related websites in the United Kingdom (UK) in the 2nd quarter 2024, by share of voice." Chart. July 3, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics. (2024). Leading sportsbook-related websites in the United Kingdom (UK) in the 2nd quarter 2024, by share of voice. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading Sportsbook-related Websites in The United Kingdom (Uk) in The 2nd Quarter 2024, by Share of Voice." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics, Leading sportsbook-related websites in the United Kingdom (UK) in the 2nd quarter 2024, by share of voice Statista, https://www.statista.com/statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/ (last visited July 22, 2024)
Leading sportsbook-related websites in the United Kingdom (UK) in the 2nd quarter 2024, by share of voice [Graph], Pi Datametrics, July 3, 2024. [Online]. Available: https://www.statista.com/statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
