Leading websites in the sportsbook sector in the UK 2024, by share of voice

Published by Daniela Coppola, Nov 13, 2024
According to a study, the UK sportsbook sector favors paddypower.com as the leading website in terms of share of voice, accounting for roughly seven percent during the second quarter 2024. Following this, williamhill.com and oddschecker.com ranked in second and third place.

Leading sportsbook-related websites in the United Kingdom in the 2nd quarter 2024, by share of voice

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Release date

July 2024

Region

United Kingdom

Survey time period

Q2 2024

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 5,454 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 43,769 websites.

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