This statistic presents the results of a survey about reasons for buying clothes among millennials in China as of November 2017. During the survey period, almost 45 percent of Chinese respondents said that they bought clothes in the past three months for no specific reason, it was an impulse purchase.
Leading reasons for buying clothes in the past three months among millennials in China as of November 2017
respondents in Shanghai, Beijing, Guangzhou, Wuhan and Chengdu
Method of interview
Online survey
Supplementary notes
The consumer study results provided in the statistic are results of four qualitative focus group discussions and an online quantitative survey.
Focus group discussions were conducted in Shanghai and Wuhan in late August 2017; two groups per city (one younger group with respondents aged 18-25, and one older group with respondents aged 26-35). There were six respondents for each focus group.
A quantitative online survey was conducted in mid November 2017 to quantify the observations from the focus groups. A total of 600 Chinese millennials (aged 18-35) were invited to fill out the online survey in Shanghai, Beijing, Guangzhou, Wuhan and Chengdu.
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Fung Business Intelligence Centre . (August 23, 2018). Leading reasons for buying clothes in the past three months among millennials in China as of November 2017 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/960586/china-millennials-reasons-for-buying-clothes/
Fung Business Intelligence Centre . "Leading reasons for buying clothes in the past three months among millennials in China as of November 2017." Chart. August 23, 2018. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/960586/china-millennials-reasons-for-buying-clothes/
Fung Business Intelligence Centre . (2018). Leading reasons for buying clothes in the past three months among millennials in China as of November 2017. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/960586/china-millennials-reasons-for-buying-clothes/
Fung Business Intelligence Centre . "Leading Reasons for Buying Clothes in The past Three Months among Millennials in China as of November 2017." Statista, Statista Inc., 23 Aug 2018, https://www.statista.com/statistics/960586/china-millennials-reasons-for-buying-clothes/
Fung Business Intelligence Centre , Leading reasons for buying clothes in the past three months among millennials in China as of November 2017 Statista, https://www.statista.com/statistics/960586/china-millennials-reasons-for-buying-clothes/ (last visited December 25, 2024)
Leading reasons for buying clothes in the past three months among millennials in China as of November 2017 [Graph], Fung Business Intelligence Centre , August 23, 2018. [Online]. Available: https://www.statista.com/statistics/960586/china-millennials-reasons-for-buying-clothes/
