In the second quarter of 2022, the average order value (AOV) of online purchases made via desktop in Great Britain amounted to approximately 126.5 U.S. dollars. On the other hand, online orders placed from a mobile phone had an average value of only 86.3 dollars over that same period.
Average value of online shopping orders in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device
(in U.S. dollars)
Characteristic
Desktop
Tablet
Mobile phone
Q2 '21
118.78
103.23
94.86
Q3 '21
117.92
99.52
91.65
Q4 '21
127.88
107.81
99.75
Q1 '22
130.07
106.39
91.6
Q2 '22
126.49
102.11
86.28
Created with Highcharts 7.2.2Order value in U.S. dollars118.78118.78117.92117.92127.88127.88130.07130.07126.49126.49103.23103.2399.5299.52107.81107.81106.39106.39102.11102.1194.8694.8691.6591.6599.7599.7591.691.686.2886.28DesktopTabletMobile phoneQ2 '21Q3 '21Q4 '21Q1 '22Q2 '22
8090100110120130140
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Kibo. (August 25, 2022). Average value of online shopping orders in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device (in U.S. dollars) [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/960448/great-britain-online-shopping-order-values-by-device/
Kibo. "Average value of online shopping orders in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device (in U.S. dollars)." Chart. August 25, 2022. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/960448/great-britain-online-shopping-order-values-by-device/
Kibo. (2022). Average value of online shopping orders in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device (in U.S. dollars). Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/960448/great-britain-online-shopping-order-values-by-device/
Kibo. "Average Value of Online Shopping Orders in Great Britain from 2nd Quarter 2021 to 2nd Quarter 2022, by Device (in U.S. Dollars)." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/960448/great-britain-online-shopping-order-values-by-device/
Kibo, Average value of online shopping orders in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device (in U.S. dollars) Statista, https://www.statista.com/statistics/960448/great-britain-online-shopping-order-values-by-device/ (last visited April 27, 2025)
Average value of online shopping orders in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device (in U.S. dollars) [Graph], Kibo, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/960448/great-britain-online-shopping-order-values-by-device/
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