British online add-to-cart rate 2017-2020

Published by Statista Research Department, Mar 24, 2025
This statistic provides data on the add-to-cart rate of online shoppers in Great Britain as of the first quarter of 2020. During the first quarter of 2020, an add-to-cart rate of 16.31 percent was achieved.

Add-to-cart rate of online shoppers in Great Britain from 3rd quarter 2017 to 1st quarter 2020

CharacteristicAdd-to-cart rate
Q1 '20 16.31%
Q4 '19 9.61%
Q3 '19 16.07%
Q2 '19 31.72%
Q1 '19 6.25%
Q4 '18 15.86%
Q3 '18 16.9%
Q2 '18 17.18%
Q1 '18 16.22%
Q4 '17 15.55%
Q3 '17 16.4%
Showing entries 1 to 11 (11 entries in total)
Created with Highcharts 7.2.2Add-to-cart rate16.4%16.4%15.55%15.55%16.22%16.22%17.18%17.18%16.9%16.9%15.86%15.86%6.25%6.25%31.72%31.72%16.07%16.07%9.61%9.61%16.31%16.31%Q3 '17Q4 '17Q1 '18Q2 '18Q3 '18Q4 '18Q1 '19Q2 '19Q3 '19Q4 '19Q1 '20
0%5%10%15%20%25%30%35%

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Release date

June 2020

Region

United Kingdom (Great Britain)

Survey time period

Q3 2017 to Q1 2020

Supplementary notes

Figures prior to Q1 2019 are taken from a previous release published by the same source(s).

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