British online shopper conversion rate 2021-2022, by device

Published by
Stephanie Chevalier,
Dec 10, 2024
The conversion rate of British online shoppers showed differences between desktop and mobile devices. In the second quarter of 2021, three percent of e-commerce website visits via mobile phones were converted into purchases, while desktop users registered a conversion rate of seven percent. However, since that period, the gap between the two has narrowed down to only one percent.

Conversion rate of online shoppers in Great Britain from 2nd quarter 2021 to 2nd quarter 2022, by device

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Release date

August 2022

Region

United Kingdom (Great Britain)

Survey time period

Q2 2021 to Q2 2022

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