British online shopper conversion rate 2023-2024

Published by Statista Research Department, Mar 24, 2025

In the fourth quarter of 2023, about 2.18 percent of visits to e-commerce websites in Great Britain converted to purchases. In the same quarter of the following year, the conversion rate by British online shoppers was about 1.94 percent.

Conversion rate of online shoppers in Great Britain from 1st quarter 2023 to 4th quarter 2024

CharacteristicConversion rate
Q4 '24 1.94%
Q3 '24 1.66%
Q2 '24 1.87%
Q1 '24 1.82%
Q4 '23 2.18%
Q3 '23 1.98%
Q2 '23 2%
Q1 '23 1.51%
Showing entries 1 to 8 (8 entries in total)
Created with Highcharts 7.2.2Conversion rate1.51%1.51%2%2%1.98%1.98%2.18%2.18%1.82%1.82%1.87%1.87%1.66%1.66%1.94%1.94%Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24
0%0.5%1%1.5%2%2.5%

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Release date

February 2025

Region

United Kingdom (Great Britain)

Survey time period

Q1 2023 to Q4 2024

Supplementary notes

Date of release is the date of access.

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