Sweden: entrepreneurial attitudes and perceptions 2023

Of the respondents in Sweden, 80 percent said that it was easy to start a business in their area. Furthermore, 70 percent saw good opportunities to start a business in their area. On the other hand, two in five of those who saw god opportunities to start a business were deterred by a fear of failure. Around 11 percent of the respondents had intentions to start a business.

Entrepreneurial attitudes and perceptions in Sweden in 2023

Characteristic	Percentage of population
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Release date

February 2024

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Region

Sweden

Survey time period

2023

Number of respondents

More than 2,000 respondents

Age group

18-64 years

Method of interview

Questionnaire

Supplementary notes

Definitions of presented indicators:
The perception of entrepreneurial opportunities reflects the percentage of individuals who believe there are opportunities to start a business in the area they live in.
Perceived capabilities reflect the percentages of individuals who believe they have the required skills, knowledge and experience to start a new business.
The measure of fear of failure (when it comes to starting your own business) applies to those who perceive opportunities only.
Entrepreneurial intentions is defined by the percentage of individuals who expect to start a business within the next three years (those who are currently already entrepreneurially active are excluded from this measure).
Entrepreneurship as a good career choice, High status to successful entrepreneurs, Media attention to successful entrepreneurs assess societal impressions about entrepreneurship as a career choice and whether entrepreneurs are afforded high status and receive positive media attention. These perceptions assess the visibility and attractiveness of entrepreneurship.

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