According to a survey conducted in the UK in 2023, around 26 percent of respondents stated that the main reason for K-pop's popularity was because the music itself was good. Other common reasons included the representation of the latest Korean fashion and beauty trends as well as the outstanding performances.
Main reasons for South Korean pop music's (K-pop) popularity in the United Kingdom as of November 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Main reasons for South Korean pop music's (K-pop) popularity in the United Kingdom as of November 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/960192/south-korea-reasons-for-kpop-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. "Main reasons for South Korean pop music's (K-pop) popularity in the United Kingdom as of November 2023." Chart. April 2, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/960192/south-korea-reasons-for-kpop-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. (2024). Main reasons for South Korean pop music's (K-pop) popularity in the United Kingdom as of November 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/960192/south-korea-reasons-for-kpop-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange. "Main Reasons for South Korean Pop Music's (K-pop) Popularity in The United Kingdom as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/960192/south-korea-reasons-for-kpop-popularity-in-the-uk/
Korean Foundation for International Cultural Exchange, Main reasons for South Korean pop music's (K-pop) popularity in the United Kingdom as of November 2023 Statista, https://www.statista.com/statistics/960192/south-korea-reasons-for-kpop-popularity-in-the-uk/ (last visited December 19, 2024)
Main reasons for South Korean pop music's (K-pop) popularity in the United Kingdom as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/960192/south-korea-reasons-for-kpop-popularity-in-the-uk/