According to a survey conducted in Brazil in 2023, around 25 percent of respondents stated that the main reason for K-pop's popularity within the country was because the music itself is good. Other common reasons included its representation of the latest Korean fashion and beauty trends as well as the outstanding performances.
Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korean Foundation for International Cultural Exchange. (April 2, 2024). Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of November 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange. "Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of November 2023." Chart. April 2, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange. (2024). Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of November 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange. "Main Reasons for South Korean Pop Music's (K-pop) Popularity in Brazil as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
Korean Foundation for International Cultural Exchange, Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of November 2023 Statista, https://www.statista.com/statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/ (last visited November 22, 2024)
Main reasons for South Korean pop music's (K-pop) popularity in Brazil as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/960181/south-korea-reasons-for-kpop-popularity-in-brazil/
