According to a survey conducted in the United States in 2023, around 25 percent of respondents stated that the main reason for K-pop's popularity within the country was because the music itself was good. Other common reasons included outstanding performances and the representation of the latest Korean fashion and beauty trends.
Main reasons for South Korean pop music's (K-pop) popularity in the U.S. as of November 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Main reasons for South Korean pop music's (K-pop) popularity in the U.S. as of November 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/960166/south-korea-reasons-for-kpop-popularity-in-the-us/
Korean Foundation for International Cultural Exchange. "Main reasons for South Korean pop music's (K-pop) popularity in the U.S. as of November 2023." Chart. April 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/960166/south-korea-reasons-for-kpop-popularity-in-the-us/
Korean Foundation for International Cultural Exchange. (2024). Main reasons for South Korean pop music's (K-pop) popularity in the U.S. as of November 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/960166/south-korea-reasons-for-kpop-popularity-in-the-us/
Korean Foundation for International Cultural Exchange. "Main Reasons for South Korean Pop Music's (K-pop) Popularity in The U.S. as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/960166/south-korea-reasons-for-kpop-popularity-in-the-us/
Korean Foundation for International Cultural Exchange, Main reasons for South Korean pop music's (K-pop) popularity in the U.S. as of November 2023 Statista, https://www.statista.com/statistics/960166/south-korea-reasons-for-kpop-popularity-in-the-us/ (last visited November 21, 2024)
Main reasons for South Korean pop music's (K-pop) popularity in the U.S. as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/960166/south-korea-reasons-for-kpop-popularity-in-the-us/