During a 2021 survey carried out among email marketers from across the globe, it was found that Salesforce Marketing Cloud was the most popular email service provider (ESP), named by 23 percent of respondents; Mailchimp ranked second, mentioned by 21 percent.
Leading email service providers (ESPs) used for marketing purposes according to industry professionals worldwide as of April 2021
Original question: "Which ESP(s) does your company currently use to send its marketing emails?" Multiple answers were permitted. The source does not provide information of the date of survey. The date provided is the publication date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Litmus. (April 18, 2021). Leading email service providers (ESPs) used for marketing purposes according to industry professionals worldwide as of April 2021 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/960091/esp-used-for-email-marketing/
Litmus. "Leading email service providers (ESPs) used for marketing purposes according to industry professionals worldwide as of April 2021." Chart. April 18, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/960091/esp-used-for-email-marketing/
Litmus. (2021). Leading email service providers (ESPs) used for marketing purposes according to industry professionals worldwide as of April 2021. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/960091/esp-used-for-email-marketing/
Litmus. "Leading Email Service Providers (Esps) Used for Marketing Purposes According to Industry Professionals Worldwide as of April 2021." Statista, Statista Inc., 18 Apr 2021, https://www.statista.com/statistics/960091/esp-used-for-email-marketing/
Litmus, Leading email service providers (ESPs) used for marketing purposes according to industry professionals worldwide as of April 2021 Statista, https://www.statista.com/statistics/960091/esp-used-for-email-marketing/ (last visited December 26, 2024)
Leading email service providers (ESPs) used for marketing purposes according to industry professionals worldwide as of April 2021 [Graph], Litmus, April 18, 2021. [Online]. Available: https://www.statista.com/statistics/960091/esp-used-for-email-marketing/