According to a survey conducted in Thailand in 2023, around 22 percent of respondents stated that the main reason for K-pop's popularity within the country was because the music itself is good. Other common reasons included the attractive appearances and styles as well as the personal charms of Korean singers and groups.
Main reasons for South Korean pop music's (K-pop) popularity in Thailand as of November 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Main reasons for South Korean pop music's (K-pop) popularity in Thailand as of November 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/960036/south-korea-reasons-for-kpop-popularity-in-thailand/
Korean Foundation for International Cultural Exchange. "Main reasons for South Korean pop music's (K-pop) popularity in Thailand as of November 2023." Chart. April 2, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/960036/south-korea-reasons-for-kpop-popularity-in-thailand/
Korean Foundation for International Cultural Exchange. (2024). Main reasons for South Korean pop music's (K-pop) popularity in Thailand as of November 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/960036/south-korea-reasons-for-kpop-popularity-in-thailand/
Korean Foundation for International Cultural Exchange. "Main Reasons for South Korean Pop Music's (K-pop) Popularity in Thailand as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/960036/south-korea-reasons-for-kpop-popularity-in-thailand/
Korean Foundation for International Cultural Exchange, Main reasons for South Korean pop music's (K-pop) popularity in Thailand as of November 2023 Statista, https://www.statista.com/statistics/960036/south-korea-reasons-for-kpop-popularity-in-thailand/ (last visited November 21, 2024)
Main reasons for South Korean pop music's (K-pop) popularity in Thailand as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/960036/south-korea-reasons-for-kpop-popularity-in-thailand/
