This statistics displays the share of consumers who have attended at least one retailer or brand event in the past year in the United States, as of November 2018, broken down by generation. Some 66 percent of Millennial survey respondents stated that they had attended at least one such event in the past year.
Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Retail Federation. (January 15, 2019). Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation. "Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation." Chart. January 15, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation. (2019). Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation. "Consumers Who Have Attended Retailer or Brand Events in The past Year in The United States as of November 2018, by Generation." Statista, Statista Inc., 15 Jan 2019, https://www.statista.com/statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/
National Retail Federation, Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation Statista, https://www.statista.com/statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/ (last visited August 25, 2024)
Consumers who have attended retailer or brand events in the past year in the United States as of November 2018, by generation [Graph], National Retail Federation, January 15, 2019. [Online]. Available: https://www.statista.com/statistics/959865/attendance-at-retailer-or-brand-events-by-generation-us/