Perceived ROI of e-mail marketing worldwide 2018

Published by Statista Research Department, Dec 10, 2024
The statistic presents information on the perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017. It was found that 65 percent of responding marketers found their e-mail marketing ROI either good or excellent, while four percent said it was very poor.

Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018

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Release date

May 2018

Region

Worldwide

Survey time period

January 2018

Number of respondents

585 respondents

Special properties

rating of channel based on return on investment

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Statistics on " Email marketing worldwide "

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Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

Further related statistics

1

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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