The statistic shows the average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018. It was found that responding marketers who were using AI for e-mail personalization recorded an AOV of 145 U.S dollars, seven dollars higher than those who were not using AI in their campaigns.
Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Return Path. (September 17, 2018). Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path. "Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)." Chart. September 17, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path. (2018). Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path. "Average Order Value (Aov) of E-mail Personalized with The Use of Artificial Intelligence (Ai) According to Marketers in The United States as of February 2018 (in U.S. Dollars)." Statista, Statista Inc., 17 Sep 2018, https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path, Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars) Statista, https://www.statista.com/statistics/959459/aov-ai-marketing-email/ (last visited December 22, 2024)
Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars) [Graph], Return Path, September 17, 2018. [Online]. Available: https://www.statista.com/statistics/959459/aov-ai-marketing-email/
