The statistic shows the average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018. It was found that responding marketers who were using AI for e-mail personalization recorded an AOV of 145 U.S dollars, seven dollars higher than those who were not using AI in their campaigns.
Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018
(in U.S. dollars)
Characteristic
Average order value in U.S. dollars
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Return Path. (September 17, 2018). Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path. "Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)." Chart. September 17, 2018. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path. (2018). Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path. "Average Order Value (Aov) of E-mail Personalized with The Use of Artificial Intelligence (Ai) According to Marketers in The United States as of February 2018 (in U.S. Dollars)." Statista, Statista Inc., 17 Sep 2018, https://www.statista.com/statistics/959459/aov-ai-marketing-email/
Return Path, Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars) Statista, https://www.statista.com/statistics/959459/aov-ai-marketing-email/ (last visited July 23, 2024)
Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars) [Graph], Return Path, September 17, 2018. [Online]. Available: https://www.statista.com/statistics/959459/aov-ai-marketing-email/
