Products customers would purchase online for the first time in Poland 2022-2024

Published by
Adriana Sas,
Nov 7, 2024

In 2024, 42 percent of respondents in Poland answered that if they decide to purchase online for the first time, they will most likely buy products from the footwear and apparel category.

Product categories customers are most likely to buy online for the first time in Poland from 2022 to 2024

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Sources

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Release date

September 2024

Region

Poland

Survey time period

2021 to 2023

Number of respondents

409 respondents

Age group

15 years and older

Special properties

Internet users who do not shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The question was phrased by the source as follows: "Jeśli w przyszłości zdecydowała/byś się kupować przez internet, to jakie produkty by Cię interesowały?" (English: If in the future you decide to buy online, what products would interest you?) The report was prepared by Gemius in cooperation with the Chamber of Digital Economy.

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