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Most popular product categories researched online bought offline in Poland 2022-2024
In 2024, nearly 40 percent of respondents in Poland answered that they researched mobiles, building materials, home appliances, and consumer electronics online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was footwear and food — 38 percent of respondents decided to buy products from this category in a physical store.