Most popular product categories researched online bought offline in Poland 2022-2024

Published by
Adriana Sas,
Nov 7, 2024

In 2024, nearly 40 percent of respondents in Poland answered that they researched mobiles, building materials, home appliances, and consumer electronics online but decided to buy them in a physical store. The second most common ROPO effect (research online, purchase offline) category was footwear and food — 38 percent of respondents decided to buy products from this category in a physical store.

Most popular product categories customers researched online but purchased offline in physical stores in Poland from 2022 to 2024

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Release date

September 2024

Region

Poland

Survey time period

2022 to 2024

Number of respondents

1,559 respondents

Age group

15 years and older

Special properties

People who shop online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Jak często zdarza się tak, że szukasz w serwisach internetowych dokładnych informacji o poniższych produktach, ale kupujesz je w sklepach tradycyjnych?" (English: How often does it happen that you look for accurate information on the following products online but you buy them in physical retail stores?"). Results are for those responding 'always' or 'often'.


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