Most popular online home improvement stores in Poland 2021-2023, by brand awareness

Published by
Adriana Sas,
Dec 21, 2023
In 2023, the most recognized online home improvement platform in Poland was Allegro. Thirty-four percent of respondents indicated this brand in a spontaneous awareness survey on e-commerce home improvement players.

Leading online home improvement stores by brand awareness in Poland from 2021 to 2023

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Release date

September 2023

Region

Poland

Survey time period

2021 to 2023

Number of respondents

1,769 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Wymień do trzech nazw serwisów internetowych sprzedających artykuły do domu i ogrodu (materiały wykończeniowe, dekoracyjne, meble itp.), które przychodzą Ci na myśl w pierwszej kolejności." English: Name up to three online home improvement store names that come to your mind in the first place.

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Market overview

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Mobile commerce

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Re-commerce & social commerce

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Online stores

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Allegro

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Online shopping behavior

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Payment methods & spending

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Delivery

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Forecasts

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