Most popular online drugstores in Poland 2020-2024, by brand awareness

Published by
Adriana Sas,
Nov 5, 2024

In 2024, the most popular online drugstore platform in Poland was Rossmann. Forty percent of respondents indicated this brand in a spontaneous awareness survey on e-commerce drugstore players.

Leading online drugstores ranked by brand awareness in Poland from 2020 to 2024

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Release date

September 2024

Region

Poland

Survey time period

2020 to 2024

Number of respondents

1,769 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: "Wymień do trzech nazw perfumerii / drogerii internetowych, które przychodzą Ci na myśl w pierwszej kolejności" (English: Name up to three online store names that come to your mind in the first place).

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