Most popular online pharmacies in Poland 2020-2024, by brand awareness
The most popular online pharmacy platform in Poland in 2024 was DOZ - Dbam o Zdrowie. Twenty-eight percent of respondents indicated this brand in a spontaneous awareness survey on e-commerce pharmacy players.
Pharmaceutical market in Poland
The Polish pharmaceuticals market is the largest in Central Europe, experiencing a steady growth year-on-year. In 2022, the value of imports amounted to over 10.4 billion euros, while exports of pharmaceutical products reached 5.9 billion euros. In 2022, there were 411 companies operated on the market, engaging a total of nearly 28 thousand employees. In 2023, sales of pharmaceutical products amounted to 50.4 billion zloty. By year-end 2021, the value of sales was expected to reach over 38 million zloty. However, the outbreak of the coronavirus pandemic in the country will have a strong influence on the market. Despite a decline in the of sales value during the first month of the epidemic in Poland, the situation on the pharmaceutical market looks stable in comparison to other industries. The production of pharmaceuticals is one of the few sectors of the economy to mark the growth during the period of the epidemic in Poland.
Pharmacies and sale of medicines in Poland
The number of pharmacies in Poland is following a negative trend. In 2023, there were nearly 12.6 thousand outlets on the market, while in 2018, their number exceeded 14.8 thousand. Despite the decreasing number of pharmacies, the customers’ volume is increasing. In 2023, over 52 thousand patients visited pharmacies. OTC and non-prescription drugs dominate the medicines market in Poland. Dietary supplements are also very popular. Nearly 95 percent of households bought OTC drugs for themselves or their friends, while over 82 percent bought dietary supplements, vitamins, and prescription drugs. Households spend an average of over 120 zloty on medical and pharmaceutical products in 2022.
