Mexico: leading retailers 2018, by market share

In 2018, the discount store Bodega Aurrerá held the highest market share among leading retailers in Mexico at 17.3 percent. The convenience store chain Oxxo ranked second highest with 12.5 percent, followed closely by Walmart.

Walmex store formats

Bodega Aurrerá is a subsidiary company of Walmart de México y Centroamérica (or "Walmex"), and the most popular choice among surveyed respondents when asked where they would prefer to shop. In addition to Bodega Aurrerá, Walmex runs a wide variety of stores in Mexico, with products ranging from groceries and fresh produce, to clothes and general merchandise.

Market position of Walmex in Mexico

Among leading supermarkets in Mexico, the net annual income of Walmart de México has far exceeded that of its main competitors, Soriana and Chedraui. Combined, these two companies make up roughly a third of the leading companies' supermarket sales in Mexico, while Walmart brings in a decisive majority. Chedraui aims for a significant online presence with its heavy use of advertisements, accounting for nearly half of digital ad spending across the industry.