Exhibition industry: important issues Europe 2021

According to a June 2021 study, the impact of the coronavirus (COVID-19) pandemic was the most significant issue facing the exhibition industry in Europe. Around 28 percent of the survey sample indicated the pandemic as the main issue, while 33 percent of respondents in the UK claimed the same. Meanwhile, 22 percent of surveyed exhibition companies in Spain cited the economy in the home market as the most pressing issue for the industry, and 21 percent of respondents in Germany indicated global economic developments.

Most important business issues facing the exhibition industry in selected European countries as of June 2021

Characteristic	Europe	United Kingdom	France	Spain	Germany	Italy
Impact of COVID-19 pandemic on the business	28%	33%	30%	24%	23%	22%
State of the economy in home market	17%	17%	7%	22%	11%	10%
Global economic developments	18%	8%	11%	20%	21%	24%
Impact of digitization	13%	12%	20%	12%	18%	16%
Internal challenges	9%	15%	13%	16%	9%	9%
Competition from within the industry	5%	2%	7%	2%	7%	10%
Competition with other media (e.g. internet, virtual trade shows, social media)	4%	6%	7%	0%	5%	2%
Regulatory / Stakeholders issues	4%	6%	4%	6%	4%	5%
Other	2%	2%	2%	0%	2%	2%

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Release date

July 2021

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Region

Europe

Survey time period

June 2021

Number of respondents

159*

Special properties

exhibition companies

Supplementary notes

*United Kingdom n= 18; France n= 21; Spain n= 16; Germany n= 20; Italy n= 21; rest of Europe n= 63 (including the following countries: Belgium, Bulgaria, Croatia, Czechia, Finland, Georgia, Greece, Hungary, Ireland, Netherlands, Poland, Portugal, Romania, Russia, Slovenia, Sweden, Switzerland, Turkey, Ukraine).

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