Most popular online grocery stores in Poland 2020-2024, by brand awareness
In 2024, the most recognizable online food store in Poland that year was Allegro. Every fourth respondent indicated this brand in a spontaneous awareness survey on e-commerce food players.
Grocery retail market in Poland
The food market in Poland has been developing steadily at the level of four percent annually since 2017. In 2020 alone, the food market grew by only 1.8 percent due to the COVID-19 pandemic. It is expected that in 2022 the value of the grocery market will amount to 368 billion zloty. The development of the food market has been positively influenced by social programs introduced by the government for Polish families and pensioners. On the other hand, the coronavirus (COVID-19) outbreak in March 2020 and the related economy lockdown had a negative impact on the market. The online sales sector is one of the few industries that benefited from the pandemic crisis. The food industry, which until now has not enjoyed great interest among online shoppers, mainly due to the price difference with retail stores, has flourished during the epidemic.
Digital payments in Poland
Modern payment methods are becoming increasingly popular. The number of digital payment users in Poland is expected to reach almost 40 millions by 2028. The coronavirus (COVID-19) epidemic will undoubtedly contribute to the growth of users and supporters of online payments, mainly due to the security related to this type of transaction. Digital payments are no longer associated solely with online purchases. Although cash is still the most commonly used form of payment in retail shops, more than half of consumers consider contactless payments to be the most user-friendly and convenient. Nevertheless, electronic payments are the most widely used method in the e-commerce sector, and the most frequently offered payment option is pay-by-link, card payment, or BLIK.
