This statistic displays the distribution of the brands followed by French people on social media in 2018, by type of brand. It shows that among respondents having stated they were following brands on social media, 37 percent followed fashion brands, while 34 percent were following media brands on social networks.
Distribution of the brands followed by French people on social media in 2018, by type of brand
Characteristic
Share of respondents
Fashion brands
37%
Media brands (FranceInter, LeMonde, TF1...)
34%
Distributors present only on the Internet (Amazon.fr, La Redoute, Zalando...)
33%
Large consumer brands also available at retailers (Coca-Cola...)
31%
Brands that have their own stores/selling points (Zara, Chanel...)
27%
Decoration brands (Leroy Merlin, Ikea, Maisons du Monde...)
26%
Retailers (Leclerc, Carrefour...)
25%
Luxury / beauty brands
24%
Sports brands
23%
Public servcices (prefecture, tax services, townhall...)
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OpinionWay. (May 16, 2018). Distribution of the brands followed by French people on social media in 2018, by type of brand [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/957992/type-of-brands-following-social-media-france/
OpinionWay. "Distribution of the brands followed by French people on social media in 2018, by type of brand." Chart. May 16, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/957992/type-of-brands-following-social-media-france/
OpinionWay. (2018). Distribution of the brands followed by French people on social media in 2018, by type of brand. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/957992/type-of-brands-following-social-media-france/
OpinionWay. "Distribution of The Brands Followed by French People on Social Media in 2018, by Type of Brand." Statista, Statista Inc., 16 May 2018, https://www.statista.com/statistics/957992/type-of-brands-following-social-media-france/
OpinionWay, Distribution of the brands followed by French people on social media in 2018, by type of brand Statista, https://www.statista.com/statistics/957992/type-of-brands-following-social-media-france/ (last visited December 21, 2024)
Distribution of the brands followed by French people on social media in 2018, by type of brand [Graph], OpinionWay, May 16, 2018. [Online]. Available: https://www.statista.com/statistics/957992/type-of-brands-following-social-media-france/
