Bluetooth headphone market size in China 2014-2022

In 2018, the size of the Bluetooth headphone market in China was 6.5 billion yuan. According to the forecast, the market size would reach over 29 billion yuan by 2022. The Bluetooth headphone segment encompasses traditional wireless headphones, as well as true wireless headphones.

True wireless headphones

While Bluetooth headphones had been on the market for a few years, the latest revolution in the headphones market was true wireless headphones. True wireless describes devices that do not have any wires at all. The headphones are inserted into each ear individually and usually charged in a separate charging device. With a market size of 2.4 billion yuan in 2019, the true wireless headphones market still had enormous growth potential in China.

Apple Airpods

Apple’s Airpods not only popularized true wireless headphones but also dominate the market globally and in China. The company released the first generation of Airpods in September of 2016. Since then, the sales value of the product in the Chinese market increased from 340 million U.S. dollars to almost 1.5 billion U.S. dollars in 2019. In contrast to most other consumer electronics segments in China where Chinese companies dominated the market, in the true wireless division, Apple was able to defend it’s position as a market leader.