A study profitability of radio news stations in the United States as of the fourth quarter of 2018, broken down by market size. According to the most recently available data, in the final quarter of 2021, just 13.5 percent of surveyed major market radio news stations reported that they were showing profit. Conversely, just 13.1 percent of small market stations said the same.
Profitability of radio news stations in the United States as of 4th quarter of 2021, by market size
Characteristic
Showing profit
Breaking even
Showing loss
Don't know
Non-profit
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The survey was conducted in the fourth quarter of 2020 among all 1,762 operating, non-satellite television stations and a random sample of 3,379 radio stations. Valid responses came from as many as 1,358 television stations (77.1%) and 765 radio news directors and general managers representing 2,310 radiostations.
Major markets are those with 1 million or more potential listeners. Large markets are from 250,000 to 1 million. Medium markets are 50,000 to 250,000. Small markets are fewer than 50,000.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
RTDNA. (May 12, 2021). Profitability of radio news stations in the United States as of 4th quarter of 2021, by market size [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/957480/radio-news-markets-profitability-level-us-market-size/
RTDNA. "Profitability of radio news stations in the United States as of 4th quarter of 2021, by market size." Chart. May 12, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/957480/radio-news-markets-profitability-level-us-market-size/
RTDNA. (2021). Profitability of radio news stations in the United States as of 4th quarter of 2021, by market size. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/957480/radio-news-markets-profitability-level-us-market-size/
RTDNA. "Profitability of Radio News Stations in The United States as of 4th Quarter of 2021, by Market Size." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/957480/radio-news-markets-profitability-level-us-market-size/
RTDNA, Profitability of radio news stations in the United States as of 4th quarter of 2021, by market size Statista, https://www.statista.com/statistics/957480/radio-news-markets-profitability-level-us-market-size/ (last visited August 24, 2024)
Profitability of radio news stations in the United States as of 4th quarter of 2021, by market size [Graph], RTDNA, May 12, 2021. [Online]. Available: https://www.statista.com/statistics/957480/radio-news-markets-profitability-level-us-market-size/