This statistic shows the results of a survey about perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age. During the survey period, 74 percent of respondents from Australia aged 18 to 24 years and 81 percent of respondents over 80 years stated to consider revealing personal information about themselves or another customer/user as misuse.
Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age
Characteristic
18-24 years
80 years or more
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The question was phrased by the source as follows: "If you are signed into an account with a digital platform, would you consider any of the following instances a
misuse of your personal information?"
Only respondents considering the statements as misuses are displayed.
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ACCC. (November 15, 2018). Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC. "Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age." Chart. November 15, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC. (2018). Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC. "Perceived Misuse of Personal Information for Targeted Advertising Purposes When Signed in across Australia as of August 2018, by Age." Statista, Statista Inc., 15 Nov 2018, https://www.statista.com/statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
ACCC, Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age Statista, https://www.statista.com/statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/ (last visited July 22, 2024)
Perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018, by age [Graph], ACCC, November 15, 2018. [Online]. Available: https://www.statista.com/statistics/957443/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes-by-age/
