This statistic shows the results of a survey about the opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018. During the survey period, 88 percent of respondents from Australia stated to consider revealing personal information about themselves or another customer/user as misuse.
Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018
The question was phrased by the source as follows: "If you are signed into an account with a digital platform, would you consider any of the following instances a
misuse of your personal information?" Figure may not add up to 100 percent due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ACCC. (November 15, 2018). Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC. "Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018." Chart. November 15, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC. (2018). Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC. "Opinion on Perceived Misuse of Personal Information for Targeted Advertising Purposes When Signed in across Australia as of August 2018." Statista, Statista Inc., 15 Nov 2018, https://www.statista.com/statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
ACCC, Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018 Statista, https://www.statista.com/statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/ (last visited December 22, 2024)
Opinion on perceived misuse of personal information for targeted advertising purposes when signed in across Australia as of August 2018 [Graph], ACCC, November 15, 2018. [Online]. Available: https://www.statista.com/statistics/957341/australia-tracking-online-behavior-when-signed-in-for-targeted-ad-purposes/
