This statistic shows the share of respondents in Singapore who would be willing to have a brand logo and the words 'sponsored by' on their profile photo on all of their social media accounts as part of a brand sponsorship, broken down by social media platforms, as of December 2017. During the period surveyed, 69 percent of respondents who used Snapchat indicated that they would be willing to have the brand logo and the words 'sponsored by' on all of their social media profile pictures. In comparison, 61 percent of respondents who used Facebook would be willing to do so as part of a sponsorship deal.
Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017
The question asked in the survey was as follows: "Would you be willing to do any of the following things as part of this sponsorship if a brand you liked offered to sponsor you? % who have used each of the social networks who would be willing to have their brand logo and the words "sponsored by" in the bottom corner of...my profile photo on all my social media accounts."
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YouGov. (March 15, 2018). Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/957326/singapore-social-media-users-profile-photo-brand-logo-sponsorship/
YouGov. "Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017." Chart. March 15, 2018. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/957326/singapore-social-media-users-profile-photo-brand-logo-sponsorship/
YouGov. (2018). Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/957326/singapore-social-media-users-profile-photo-brand-logo-sponsorship/
YouGov. "Share of Respondents Who Would Be Willing to Display a Sponsor's Brand Logo on Their Profile Picture in Singapore as of December 2017." Statista, Statista Inc., 15 Mar 2018, https://www.statista.com/statistics/957326/singapore-social-media-users-profile-photo-brand-logo-sponsorship/
YouGov, Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017 Statista, https://www.statista.com/statistics/957326/singapore-social-media-users-profile-photo-brand-logo-sponsorship/ (last visited December 26, 2024)
Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017 [Graph], YouGov, March 15, 2018. [Online]. Available: https://www.statista.com/statistics/957326/singapore-social-media-users-profile-photo-brand-logo-sponsorship/
