This chart depicts the share of users watching ads during video streaming in Italy in 2018, by users age and type of ads. According to survey results, the video advertisement shown before, during or after the streamed video content has reached the largest part of users aged over 35 years (42 percent), while 38 percent of users aged between 18 and 34 years stated to have seen the 'sponsored by' messages at the top or bottom of the window where the video was played.
Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads
Characteristic
18-34 years
Over 35 years
'Sponsored by' message at the top or bottom of the window
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Statista. (January 16, 2019). Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista. "Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads." Chart. January 16, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista. (2019). Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista. "Share of Users Watching Ads during Video Streaming in Italy in 2018, by User's Age and Type of Ads." Statista, Statista Inc., 16 Jan 2019, https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista, Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads Statista, https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/ (last visited July 22, 2024)
Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads [Graph], Statista, January 16, 2019. [Online]. Available: https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
