This chart depicts the share of users watching ads during video streaming in Italy in 2018, by users age and type of ads. According to survey results, the video advertisement shown before, during or after the streamed video content has reached the largest part of users aged over 35 years (42 percent), while 38 percent of users aged between 18 and 34 years stated to have seen the 'sponsored by' messages at the top or bottom of the window where the video was played.
Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads
Characteristic
18-34 years
Over 35 years
'Sponsored by' message at the top or bottom of the window
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (January 16, 2019). Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista. "Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads." Chart. January 16, 2019. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista. (2019). Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista. "Share of Users Watching Ads during Video Streaming in Italy in 2018, by User's Age and Type of Ads." Statista, Statista Inc., 16 Jan 2019, https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
Statista, Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads Statista, https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/ (last visited November 05, 2024)
Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads [Graph], Statista, January 16, 2019. [Online]. Available: https://www.statista.com/statistics/957317/most-seen-ads-during-video-streaming-in-italy/
