This statistic shows the results of a survey about the opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018. During the survey period, 82 percent of respondents from Australia stated to consider keeping track of their online behavior, such as browsing history, viewing habits or search history when not logged in as misuse.
Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018
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Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018
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The question was phrased by the source as follows: " If you are not signed into an account with a digital platform, would you consider any of the
following actions by them a misuse of your personal information?"
Figures may not add up to 100 percent due to rounding.
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ACCC. (November 15, 2018). Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/957285/australia-tracking-online-behavior-when-not-signed-in-for-targeted-ad-purposes/
ACCC. "Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018." Chart. November 15, 2018. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/957285/australia-tracking-online-behavior-when-not-signed-in-for-targeted-ad-purposes/
ACCC. (2018). Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/957285/australia-tracking-online-behavior-when-not-signed-in-for-targeted-ad-purposes/
ACCC. "Opinion on Perceived Misuse of Personal Information for Targeted Advertising Purposes When Not Signed in across Australia as of August 2018." Statista, Statista Inc., 15 Nov 2018, https://www.statista.com/statistics/957285/australia-tracking-online-behavior-when-not-signed-in-for-targeted-ad-purposes/
ACCC, Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018 Statista, https://www.statista.com/statistics/957285/australia-tracking-online-behavior-when-not-signed-in-for-targeted-ad-purposes/ (last visited May 13, 2025)
Opinion on perceived misuse of personal information for targeted advertising purposes when not signed in across Australia as of August 2018 [Graph], ACCC, November 15, 2018. [Online]. Available: https://www.statista.com/statistics/957285/australia-tracking-online-behavior-when-not-signed-in-for-targeted-ad-purposes/
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