This graph depicts the share of individuals paying for online subscriptions in Italy in 2018, by subscription's type and age group of users. According to survey results, subscriptions for music services like Spotify were preferred by 22 percent of users aged between 18 and 34 years and only by 11 percent of older users.
Share of individuals paying for online subscriptions in Italy in 2018, by type and user's age group
Characteristic
18-34 years
Over 35 years
Home Internet
41%
50%
Streaming video service with on-demand/pre-recorded content only
30%
36%
Pay TV via cable, satellite or Telco TV subscription
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Statista. (January 16, 2019). Share of individuals paying for online subscriptions in Italy in 2018, by type and user's age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/957078/users-paying-for-online-subscriptions-by-age-group-in-italy/
Statista. "Share of individuals paying for online subscriptions in Italy in 2018, by type and user's age group." Chart. January 16, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/957078/users-paying-for-online-subscriptions-by-age-group-in-italy/
Statista. (2019). Share of individuals paying for online subscriptions in Italy in 2018, by type and user's age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/957078/users-paying-for-online-subscriptions-by-age-group-in-italy/
Statista. "Share of Individuals Paying for Online Subscriptions in Italy in 2018, by Type and User's Age Group." Statista, Statista Inc., 16 Jan 2019, https://www.statista.com/statistics/957078/users-paying-for-online-subscriptions-by-age-group-in-italy/
Statista, Share of individuals paying for online subscriptions in Italy in 2018, by type and user's age group Statista, https://www.statista.com/statistics/957078/users-paying-for-online-subscriptions-by-age-group-in-italy/ (last visited December 22, 2024)
Share of individuals paying for online subscriptions in Italy in 2018, by type and user's age group [Graph], Statista, January 16, 2019. [Online]. Available: https://www.statista.com/statistics/957078/users-paying-for-online-subscriptions-by-age-group-in-italy/
