This graph shows the results of a survey asking consumers which of the proposed sustainable actions they undertook in the last year, in Italy in 2018. According to data, the largest part of respondents (51 percent) did not take any action with regards to the sustainability of the fashion industry. However, buying clothes made from sustainable materials was the most popular eco-friendly decision, undertaken by 25 percent of consumers. Only four percent of consumers wrote to or emailed a clothing brand to know more about their performance on environmental or social issues.
Which of the following sustainable actions, if any, have you personally undertaken in the past year?
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Ipsos MORI, & The Changing Markets Foundation. (November 30, 2018). Which of the following sustainable actions, if any, have you personally undertaken in the past year? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI, und The Changing Markets Foundation. "Which of the following sustainable actions, if any, have you personally undertaken in the past year?." Chart. November 30, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI, The Changing Markets Foundation. (2018). Which of the following sustainable actions, if any, have you personally undertaken in the past year?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI, and The Changing Markets Foundation. "Which of The following Sustainable Actions, If Any, Have You Personally Undertaken in The past Year?." Statista, Statista Inc., 30 Nov 2018, https://www.statista.com/statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI & The Changing Markets Foundation, Which of the following sustainable actions, if any, have you personally undertaken in the past year? Statista, https://www.statista.com/statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/ (last visited August 25, 2024)
Which of the following sustainable actions, if any, have you personally undertaken in the past year? [Graph], Ipsos MORI, & The Changing Markets Foundation, November 30, 2018. [Online]. Available: https://www.statista.com/statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/