In 2018, online advertising expenditure in Australia amounted to 8.8 billion Australian dollars, an increase from 4.4 billion Australian dollars in 2013. The largest share was attributed to search and directories advertising, even though this segment had continued to shrink over the period.
Total online advertising expenditure in Australia from 2013 to 2018
(in billion Australian dollars)
Characteristic
Advertising expenditure in billion Australian dollars
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ACCC. (July 26, 2019). Total online advertising expenditure in Australia from 2013 to 2018 (in billion Australian dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/957012/australia-online-advertising-expenditure/
ACCC. "Total online advertising expenditure in Australia from 2013 to 2018 (in billion Australian dollars)." Chart. July 26, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/957012/australia-online-advertising-expenditure/
ACCC. (2019). Total online advertising expenditure in Australia from 2013 to 2018 (in billion Australian dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/957012/australia-online-advertising-expenditure/
ACCC. "Total Online Advertising Expenditure in Australia from 2013 to 2018 (in Billion Australian Dollars)." Statista, Statista Inc., 26 Jul 2019, https://www.statista.com/statistics/957012/australia-online-advertising-expenditure/
ACCC, Total online advertising expenditure in Australia from 2013 to 2018 (in billion Australian dollars) Statista, https://www.statista.com/statistics/957012/australia-online-advertising-expenditure/ (last visited November 23, 2024)
Total online advertising expenditure in Australia from 2013 to 2018 (in billion Australian dollars) [Graph], ACCC, July 26, 2019. [Online]. Available: https://www.statista.com/statistics/957012/australia-online-advertising-expenditure/