In 2018, search and directories advertising accounted for 44 percent of the total online advertising expenditure in Australia, a decrease from 53 percent in 2013. In contrast, display advertising had continued to increase its share of the online advertising market spend in Australia.
Share of online advertising expenditure in Australia from 2013 to 2018, by type
Characteristic
Display
Classifieds
Search and directories
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ACCC. (July 26, 2019). Share of online advertising expenditure in Australia from 2013 to 2018, by type [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/956943/australia-online-advertising-expenditure-share-by-type/
ACCC. "Share of online advertising expenditure in Australia from 2013 to 2018, by type ." Chart. July 26, 2019. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/956943/australia-online-advertising-expenditure-share-by-type/
ACCC. (2019). Share of online advertising expenditure in Australia from 2013 to 2018, by type . Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/956943/australia-online-advertising-expenditure-share-by-type/
ACCC. "Share of Online Advertising Expenditure in Australia from 2013 to 2018, by Type ." Statista, Statista Inc., 26 Jul 2019, https://www.statista.com/statistics/956943/australia-online-advertising-expenditure-share-by-type/
ACCC, Share of online advertising expenditure in Australia from 2013 to 2018, by type Statista, https://www.statista.com/statistics/956943/australia-online-advertising-expenditure-share-by-type/ (last visited July 16, 2024)
Share of online advertising expenditure in Australia from 2013 to 2018, by type [Graph], ACCC, July 26, 2019. [Online]. Available: https://www.statista.com/statistics/956943/australia-online-advertising-expenditure-share-by-type/