This statistic presents a ranking of the preferred shopping channels of consumers for their Black Friday purchases in selected countries in 2018. According to a survey by McKinsey & Company, 71 percent of respondents in Germany reported that their preferred shopping channel was through their computers, while in comparison only 36 percent of respondents stated that their preference was through in-store locations.
Preferred Black Friday shopping channels according to consumers in selected countries in 2018
respondents selected their top 3 shopping channels
Supplementary notes
Survey size sample distributions by country:
United States: n = 771; United Kingdom: n = 393; Germany: n = 393; Canada: n = 409
Source did not reveal age of respondents surveyed
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McKinsey & Company. (November 1, 2018). Preferred Black Friday shopping channels according to consumers in selected countries in 2018 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/956261/consumers-preferred-black-friday-shopping-channels-selected-countries/
McKinsey & Company. "Preferred Black Friday shopping channels according to consumers in selected countries in 2018." Chart. November 1, 2018. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/956261/consumers-preferred-black-friday-shopping-channels-selected-countries/
McKinsey & Company. (2018). Preferred Black Friday shopping channels according to consumers in selected countries in 2018. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/956261/consumers-preferred-black-friday-shopping-channels-selected-countries/
McKinsey & Company. "Preferred Black Friday Shopping Channels According to Consumers in Selected Countries in 2018." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/956261/consumers-preferred-black-friday-shopping-channels-selected-countries/
McKinsey & Company, Preferred Black Friday shopping channels according to consumers in selected countries in 2018 Statista, https://www.statista.com/statistics/956261/consumers-preferred-black-friday-shopping-channels-selected-countries/ (last visited November 24, 2024)
Preferred Black Friday shopping channels according to consumers in selected countries in 2018 [Graph], McKinsey & Company, November 1, 2018. [Online]. Available: https://www.statista.com/statistics/956261/consumers-preferred-black-friday-shopping-channels-selected-countries/
