Channels expected to be used during Black Friday/Cyber Weekend in key markets 2021

Published by
D. Tighe,
Nov 28, 2023
According to a survey conducted in July and August 2021, more than nine out of ten shoppers globally planned to turn to e-commerce for their Black Friday or Cyber Weekend shopping that year. Very few planned to shop exclusively in brick-and-mortar stores. In Israel, for instance, only three percent of respondents stated their intention to use only this channel on these dates.

Channels shoppers plan to use for Black Friday/Cyber Weekend purchases in selected countries in 2021

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Source

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Release date

September 2021

Region

Worldwide

Survey time period

July to August 2021

Number of respondents

8,000**

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Figures were calculated by Statista based on the information provided by the source.
** The study included 8,000 consumers worldwide, in the United States, United Kingdom, Australia, Germany, France, Italy, Spain, and Israel. Each market had a minimum sample of 1,000 respondents.

To the question: "Where do you plan to shop during Black Friday/Cyber Weekend?"

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