This statistic presents the channels where consumers browsed for Black Friday purchases in selected countries, as of of September 2018. According to a survey by McKinsey & Company, some 49 percent of respondents in the United States reported that they browsed for Black Friday purchases on retailer websites, whilst in Canada 59 percent of respondents stated the same response.
Channels shoppers use for Black Friday purchases in selected countries as of September 2018
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McKinsey & Company. (November 1, 2018). Channels shoppers use for Black Friday purchases in selected countries as of September 2018 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/956214/channels-consumers-browse-black-friday-purchases-selected-countries/
McKinsey & Company. "Channels shoppers use for Black Friday purchases in selected countries as of September 2018." Chart. November 1, 2018. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/956214/channels-consumers-browse-black-friday-purchases-selected-countries/
McKinsey & Company. (2018). Channels shoppers use for Black Friday purchases in selected countries as of September 2018. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/956214/channels-consumers-browse-black-friday-purchases-selected-countries/
McKinsey & Company. "Channels Shoppers Use for Black Friday Purchases in Selected Countries as of September 2018." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/956214/channels-consumers-browse-black-friday-purchases-selected-countries/
McKinsey & Company, Channels shoppers use for Black Friday purchases in selected countries as of September 2018 Statista, https://www.statista.com/statistics/956214/channels-consumers-browse-black-friday-purchases-selected-countries/ (last visited December 27, 2024)
Channels shoppers use for Black Friday purchases in selected countries as of September 2018 [Graph], McKinsey & Company, November 1, 2018. [Online]. Available: https://www.statista.com/statistics/956214/channels-consumers-browse-black-friday-purchases-selected-countries/
